From 2012 to 2015 I kept a blog at f-growth.com about gamification, virality, retention and the arithmetic of growth — written while building i2istudy and NumBuster. The whole archive lives here, unchanged — and new posts join it on top.
In 2014 I argued on this blog that founders count the wrong number. Eleven years later I applied the same arithmetic to an encyclopedia of the city where I grew up: not articles published, but articles that get a second entry.
Participant behavior and content of the online foreign languages learning and teaching platform Ilya V Osipov , Alex A Volinsky, Anna Y. Prasikova Computers in Human Behavior (Impact…
Why I did not take money from the government. Bureaucracy and other disadvantages of the government funding. I want to share a short story about how i2istudy was started in Russia and…
Study of gamification effectiveness in online e-learning systems
- Where you just take the time for all this? - I do not sleep ... It looks like it's about me. I worked tonight judge on Hackathon organized team project http://mdday.ru (Yulia Basyrova and…
Project leader MDDay.ru asked me to write an article on the looming negative trend in relation to StartUp'ov in Russia. Original article here: " Цена успеха — ваша жизнь" It is amazing, how…
Yesterday, my article " Private experience: Three simple ways to make a partnership program work " was published by SiliconRus.com , a major Russian journal of technologies and…
...Having achieved a positive value of F-Growth, one can mobilize a round of venture investments and advance the product to a major market. In the opposite case, if the project is incapable of increasing its user base, i.e., F-growth < 1, the raised money will be wasted.
http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/ - Growth Hacker is the new VP Marketing Highly recommended for studying. An amazing case showing how…
K-FACTOR - NOT THIS:-)
...But neither the author of the blog BassDrive Richard Fong, any Wikipedia article, or even Harry Harrison in his story "The K Factor" do not account for much. Blindly borrowing a term from Nucleonica and Epidemiology they believe that it is enough to "infect" the newcomer as the user base to expand ...
It’s a curious fact, but an attempt to motivate users often leads to a very paradoxical consequences. In our project i2istudy the “game currency-minutes” can be earned in two ways by acting as a “teacher” and by inviting friends. Wanting to earn extra money ...
Our Numbuster application is used by approximately 280 thousand users, mainly in Russia and Kazakhstan. But the main thing here is our new record: it determines 30 million phone numbers in…
Eugene Smirnov, Numbuster Technical Director, presented our project at a major technology conference, BigData Moscow. WHO ’ S MAKING THE MOST OF BIG DATA IN RUSSIA ?, an article about…
In fact, we certainly not invented it, but the idea of a double bonus works perfectly, encouraging people to cooperate. Great motivator for virality. Invite a friend, get a bonus, not only…
Whatever the appearances, it is always nice when an article about you is published, especially in such a well-known magazine. Hopes and Fears, the Russian branch of the Village, published a…
Stories at Hopes & Fears Source: http://www.hopesandfears.com/hopesandfears/entrepreneurs/story/128999-nn-ru In the early 2000s, entrepreneurs launched regional Internet resources actively.…
An interview where I was talking about my experience of managing an “old-school” publishing house was published by ROEM.RU in Russia. The interview caused an extensive discussion in the…
DISHERO is a nice project, and you are welcome to enjoy it. This is an iOS/Android mobile application for guests of restaurants, so far in San Francisco only. A great team, a beautiful…
The i2istudy team made a Facebook widget. Now, the users can send invitations to each other using Facebook. We are planning to implement total integration as well, when the users staying at…
An interesting idea borrowed from the Internet universe. Read a brief instruction, answer a couple of questions, and receive a bonus. In my opinion, it is excellent. Users join the game and…
Our application, called Numbuster, became very popular in the CIS countries. Rating other people attracts attention. You can click "Like" or "Dislike" for each of your interlocutors, and…
The idea of this project came to me around 2010. Later, Zhenya Gnutikov supplemented it with unique gamification ideas. Finally, with a little help from our partners, using the…
First 10000 users of i2istudy since the moment of the test launch of our service on the eve of the New Year. Yes, it is a reason to rejoice, but testing has revealed massive problems in…
The TechCrunch conference organized by the eponymous technology blog took place in Moscow on December 9-10. It is one of the most popular world-wide festival forums, where venture investors…
Time bank (time-banking) is the idea of gamification in our educational project i2istudy. www.i2istudy.com is a free multilingual web service for studying and teaching foreign languages…
I went to the Slush startup festival . Helsinki is an amazing city. It resembles St. Petersburg, and sometimes, the Baltic states. Once a part of the Russian Empire, Finland retains a just…