Blog

From 2012 to 2015 I kept a blog at f-growth.com about gamification, virality, retention and the arithmetic of growth — written while building i2istudy and NumBuster. The whole archive lives here now, unchanged.

Hackathon in PERM

14 December 2014

- Where you just take the time for all this? - I do not sleep ... It looks like it's about me. I worked tonight judge on Hackathon organized team project http://mdday.ru (Yulia Basyrova and…

The Price of Success is your life

30 November 2014

Project leader MDDay.ru asked me to write an article on the looming negative trend in relation to StartUp'ov in Russia. Original article here: " Цена успеха — ваша жизнь" It is amazing, how…

Publication

INVENTIVE PROMOTION (AirBNB AT CRAIGSLIST)

2 November 2014

http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/ - Growth Hacker is the new VP Marketing Highly recommended for studying. An amazing case showing how…

K-FACTOR - NOT THIS:-)

IS K-FACTOR REALLY REAL?

14 October 2014

...But neither the author of the blog BassDrive Richard Fong, any Wikipedia article, or even Harry Harrison in his story "The K Factor" do not account for much. Blindly borrowing a term from Nucleonica and Epidemiology they believe that it is enough to "infect" the newcomer as the user base to expand ...

F-GrowthK-FactorVirality

Paradoxical MotiVation

7 October 2014

It’s a curious fact, but an attempt to motivate users often leads to a very paradoxical consequences. In our project i2istudy the “game currency-minutes” can be earned in two ways by acting as a “teacher” and by inviting friends. Wanting to earn extra money ...

F-GrowthGamificationGrowth HacksVirality

Numbuster - A NEW RECORD

28 September 2014

Our Numbuster application is used by approximately 280 thousand users, mainly in Russia and Kazakhstan. But the main thing here is our new record: it determines 30 million phone numbers in…

OUR TEAM AT THE BIGDATA MOSCOW CONFERENCE

25 September 2014

Eugene Smirnov, Numbuster Technical Director, presented our project at a major technology conference, BigData Moscow. WHO ’ S MAKING THE MOST OF BIG DATA IN RUSSIA ?, an article about…

A MAGAZINE ARTICLE ABOUT ME

6 June 2014

Whatever the appearances, it is always nice when an article about you is published, especially in such a well-known magazine. Hopes and Fears, the Russian branch of the Village, published a…

Publication

DISHERO Project

15 May 2014

DISHERO is a nice project, and you are welcome to enjoy it. This is an iOS/Android mobile application for guests of restaurants, so far in San Francisco only. A great team, a beautiful…

GamificationGrowth HacksVirality

A FACEBOOK WIDGET

14 May 2014

The i2istudy team made a Facebook widget. Now, the users can send invitations to each other using Facebook. We are planning to implement total integration as well, when the users staying at…

Facebook

NUMBUSTER IS LAUNCHED!

10 February 2014

The idea of this project came to me around 2010. Later, Zhenya Gnutikov supplemented it with unique gamification ideas. Finally, with a little help from our partners, using the…

Gamification

FIRST TEN THOUSAND !

5 February 2014

First 10000 users of i2istudy since the moment of the test launch of our service on the eve of the New Year. Yes, it is a reason to rejoice, but testing has revealed massive problems in…

THE LAND OF ANGRY BIRDS

30 November 2012

I went to the Slush startup festival . Helsinki is an amazing city. It resembles St. Petersburg, and sometimes, the Baltic states. Once a part of the Russian Empire, Finland retains a just…