INVENTIVE PROMOTION (AirBNB AT CRAIGSLIST)
http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/ - Growth Hacker is the new VP Marketing
Highly recommended for studying. An amazing case showing how inventively AirBnB was promoted at Craigslist. The latter does not have API and you cannot publish anything there, but you can motivate users in the right way! Read it.
Highly recommended for studying. An amazing case showing how inventively AirBnB was promoted at Craigslist. The latter does not have API and you cannot publish anything there, but you can motivate users in the right way! Read it.
Originally published at www.f-growth.com/blog/-airbnb-craigslist on 2 November 2014.